FAQ

While Internet marketing certainly uses some of the same elements of more traditional, offline marketing, Internet marketing has its own nuances.

Perhaps the most apparent is immediacy—you can get an advertisement on the web in a few hours if you’re willing to take the time and spend the money. The Internet is certainly fast, however, that also extends to the rate at which it changes.

For instance, less than a decade ago, social media was only used by a handful of users worldwide. Now, it’s the primary way Internet users spend their time, and is also an extremely profitable marketing channel.

Unlike traditional marketing, there are quite a few ways to start marketing online for free. Doing search engine optimization, or SEO, requires investments of only time and energy if you have a website, and all social media platforms are completely free to join.

That being said, if you want to maximize your online potential, you will likely need to invest some money in professional Internet marketing. Most business owners and traditional marketers do not have extensive knowledge of SEO, PPC, and other strategies that help sites succeed in the increasingly competitive online market.

In a word—yes.

Today’s consumers are online, and if you’re not there for them, you run the risk of becoming obsolete.  Traditionalists may want to stick to marketing in print publications, through direct mail and/or via billboards, but it’s a dangerous decision.

To compete in today’s world, you simply have to be a part of the Internet, and that includes Internet marketing. Whether you choose to work with an agency or take a more DIY approach, you should (at the very least) maintain a website with basic information and ways to contact you.

The magic number of Internet versus traditional marketing doesn’t really exist. However, if you’re effectively monitoring the ROI of all of your channels with tools like Google Analytics, it should be easy to see which methods are the most effective.

If you eliminate the methods that aren’t effective, you’ll have more money to spend on the ones that are. As a result, you won’t actually need to spend any more than you already do on marketing—you’ll just reallocate it.

You can measure just about every aspect of your Internet marketing, but that sometimes makes it difficult to pick out the metrics that are truly important. Instead of trying to do it all, pick a few key performance indicators, or KPIs, and monitor them regularly.

If you’ve chosen the right KPIs, it will be easy to tell whether or not your marketing efforts are successful. And if you’re working with an agency, they should be willing to generate regular reports for your company using these metrics.

All of our products and services come with personalized support from our amazing team. We pride ourselves on providing the best customer service possible and making sure that we are available 24/7 for your support.

We are strong advocates of reporting transparency, which is why we have invested in a state-of-the-art dashboard* that provides you with robust reporting on your campaigns at all times.

At the end of the day, we are marketing consultants that are here to assist your business in any way possible and help you grow your business into everything you ever dreamed of it being. We will be there to give you honest advice and answers at every given moment.

In order to get started you have a few different options:

1. Email us at [email protected]
2. Submit a form on our website on our Contact Page
3. Call us at (1-800-501195)